TOW #17: Visual Text

In this visual text, we see the issue of child obesity at stake.  While the author of the image is unknown, it is clear that the image is meant to be projected towards parents in the United States.  This is due to the use of well-known American food corporations as well as the use of a baby as the center focus of the visual text in order to represent that the issue starts with what the parents allow their children to look up to.  In this case, the objects that children loom up to are displayed on a mobile over the crib, including corporations as well known as McDonald's, Coca Cola, and Kraft.  This shows our audience that we as the citizens of the United States put these corporations on a pedestal  or in this case a mobile, and allow our youth to look up to them as if we depend on them.  Other factors that are involved in this drawing are a varying use of bright colors which elaborate just how little attention we pay to the issue of child obesity.  We refine the issue to the point where we do not see the problem that is being faced to our youth.  These bright colors represent the light-hearted attitude to which we present these issues to the public.  Not only are bright colors used in the image, but the image is also portrayed in a similar context to that of a children's book.  This further emphasizes that the issue is something that constantly faces our youth.  Overall, I believe that this visual text does a great job at portraying the complexities of the issues of childhood obesity due to the usage of factors such as symbolism as well as different tones of color.